Portfolio intelligence

Objective performance

Compare reach, member and program outcomes, and acquisition cost without placing conversion volume and CPA on incompatible axes.

Data through June 30, 2026

Portfolio scope

Dimension values use deterministic IDs; labels remain readable while SQL receives only safe tokens.

Date range
Every KPI and visual is aggregated from the same filtered fact set, so nearby totals reconcile.

Investment

Cost

$4,920,048

Delivery

Reach (impressions)

327,336,489

Response

CTR

1.56%

Membership

Member conversions

194,464

Programs

Program conversions

88,623

Outcome

Total conversions

283,087

Efficiency

Cost per acquisition

$17.38

Monthly progression

Conversion volume

Member and program outcomes stack to the visible total.

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Monthly efficiency

Cost per acquisition

CPA remains on its own currency scale, separate from conversion volume.

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Monthly composition

Conversion mix by objective

A restrained categorical palette keeps objective identity distinct from status colors.

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Objective scorecard

Portfolio contribution and efficiency

Ranked by total conversions with weighted rates recomputed from source totals.
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Driver detail

Initiative × source × segment

Use the search box to isolate a specific initiative, channel, or audience within the active scope.
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